On the Las Vegas Strip

Where the legends never die.

Las Vegas · On the Strip

The Collection

The largest private collection of authentic movie monsters on Earth.

The Relics

$21 million in real, screen-used Hollywood history.

The Stage

On the Strip. Inside the Excalibur. 32,000 square feet of the dark.

The Twist

The monsters made the legend. Now the legends return, live.

Las Vegas

Come own a piece of the dark.

Act I · The Attraction

The world’s largest private collection of
authentic movie relics.

Hollywood’s Icons of Darkness is a one-of-a-kind experience attraction with the world’s largest private collection of authentic movie memorabilia. Featuring horror, fantasy, sci-fi, superhero, and medieval genres, Icons is the ultimate Las Vegas destination for movie enthusiasts.

The Opportunity

An attraction built on a
multi-faceted revenue model.

Icons showcases the world’s most extensive, privately-held collection of genuine film relics from iconic movies spanning multiple genres. The interactive experience is engineered for a multi-faceted revenue model and unique features that make Icons the gem of Las Vegas, the haven for film aficionados.

5-Year MOIC

> 3.0×

Multiple on invested capital

5-Year IRR

> 25%

Internal rate of return

Tax treatment

QSBS Eligible

Qualified Small Business Stock

Consistent & Predictable Earnings

Substantial Merchandising Opportunity

Healthy & Sustainable Margins

5-Year MOIC and IRR are illustrative targets; QSBS eligibility is potential and subject to the Offering Memorandum; consult your tax advisor.

The Collection

$21.2M

Founding Member and Collector Rich Correll is contributing the entire Collection to the Company, appraised at approximately $21.2 million.

It spans generations of film, providing a foundation that will attract a broad and diverse audience.

The T-800 endoskeleton
Beetlejuice figure from the collection

Pieces from the collection: the T-800 endoskeleton and the Beetlejuice figure.

The Collection · across a century

A history of film,
told in real artifacts.

The largest collection of original props, costumes, and pieces from iconic films, spanning the 1930s through today. The actual artifacts behind the genre’s defining moments, not replicas.

1920s – 1930s

Lon Chaney Sr.’s Phantom of the Opera makeup kit · Dracula’s screen-used cape · Frankenstein’s life cast and costume · artifacts from The Mummy, the Wolfman, and The Invisible Man.

1950s – 1960s

The Creature from the Black Lagoon’s suit · the Cyclops from 7th Voyage of Sinbad · costumes and props from Star Trek and The Twilight Zone · the Giant Ants from Them.

1970s – 1980s

The Exorcist effects dummy · Michael Myers and Freddie Krueger costumes and weapons · a complete costume and artifacts collection from Star Wars · Christopher Reeve’s flying suit from Superman.

1990s – 2000s

The T-800 from Terminator II · full-size Xenomorphs and Predators from the Alien and Predator franchises · costumes and masks from Scream and Chucky films · a complete collection of Batman original suits and weapons.

2010s – Present

The Demogorgon from Stranger Things · Iron Man’s original costume · a plethora of DC and Marvel costumes and props · Deadpool and Wolverine’s original costumes.

Why it wins

A one-of-a-kind attraction,
impossible to copy.

Icons delivers a value proposition no competitor can replicate: an immersive experience built on authentic movie memorabilia, in the entertainment capital of the world.

Authentic screen-used Hollywood artifacts

Authenticity

The largest collection of original props, costumes and pieces from iconic films spanning the 1930s through today.

A one-of-a-kind collection hall

Inimitable

A one-of-a-kind, irreplicable attraction that creates a nearly-impossible barrier to entry for competitors.

The Las Vegas Strip at night

Location

A prime location in Las Vegas, a global entertainment hub easily accessed from anywhere.

Guests walking through an immersive exhibit

Immersive & Diverse

Interactive displays and activities for visitors of all ages, a positive and multi-generational experience.

A world-class operator

Run by the people who
build the world's exhibitions.

Icons isn’t a first-timer’s experiment. The day-to-day is run by a seasoned global operator, and the build is fabricated by a studio that supplies the biggest names in themed entertainment.

Operating Partner

Imagine Exhibitions

A seasoned operator with expertise in Las Vegas, overseeing operations and spearheading staffing, hiring, marketing, sales, and day-to-day. Currently producing 40+ unique exhibitions globally across museums, science centers, zoos, and resorts, reaching millions of visitors a year.

Titanic: The Artifact Exhibition · Real Bodies · Harry Potter: The Exhibition. HQ Atlanta, with offices in Las Vegas, Chicago, Cleveland & France.

Design & Fabrication

The Scarefactory

A global themed-entertainment design and fabrication studio serving 150+ event producers across 40+ countries, designing 125 characters a month from its 65,000 sq ft Ohio studios for clients like Disney, Universal, and Paramount.

Built 180+ Pirates for Disney’s “Pirates of the Caribbean,” David Copperfield’s climactic character, and the F1 Bahrain Grand Prix since 2015.

The space

The entire 3rd floor of the
Excalibur Hotel & Casino.

Icons strategically chose the Excalibur, leasing the entire 3rd floor, capitalizing on its reputation as one of the best and few family-friendly casinos on the Las Vegas Strip. The entrance sits at the casino’s main escalators, building anticipation as visitors approach.

Target age group

< 55

First-time guests

60%

Pleasure travelers

85%

Excalibur target-audience data per the MGM presentation deck.

The exhibition

A 45-minute to one-hour
walk through the dark.

Horror sections arranged chronologically with regulated lighting, pacing, and suspense; sci-fi and fantasy galleries elevated on pediments with controlled audio commentary on the artifacts. Guests move at their own pace.

The Icons of Darkness entrance at the Excalibur, Las Vegas
Alien / Predator Gallery
Alien / Predator Gallery
Star Wars Gallery
Star Wars Gallery
Dragon’s Lair
Dragon’s Lair
Séance Experience
Séance Experience
Jurassic Jungle
Jurassic Jungle
The “Possessed” Room
The “Possessed” Room
30’s Horror
30’s Horror
Crypt Ring Toss
Crypt Ring Toss

Experiential games run throughout, from Giant Corpse Ring Toss and Zombie Brain Smash to Skeleton Basketball, with prizes and merchandise to win.

The comps

Proven by the
company it keeps.

Comparable Las Vegas attractions at similar price points and admission counts. The model is the Strip’s daily business.

AttractionAdm./DayAnnualTicketGrossLocation
Icons of Darkness694250,000$39.99$10.0MExcalibur
Avengers S.T.A.T.I.O.N.675243,000$39.95$9.5MTreasure Island
Tournament of Kings834300,240$73.24$22.0MExcalibur
Shark Reef Aquarium1,800648,000$27.00$17.5MMandalay Bay
Titanic: The Artifact Exhibition550198,000$32.00$6.3MLuxor
Real Bodies: The Exhibition300108,000$32.00$3.5MHorseshoe

Tournament of Kings, a live attraction inside the same Excalibur, proves a Vegas attraction can sustain success in this venue; its customers are look-alikes for Icons. Icons figures shown as stabilized.

The Raise

$11,000,000 private placement.

A single private-placement round funds the build-out, the Collection reserve, and a working-capital runway through stabilization.

Sources

$11.0M · 100%

Private Placement$11,000,000
Total Sources100%

Uses of Funds

Where it goes

Offsite Set Construction$7,182,863 · 65.3%
Working Capital Reserve$1,301,137 · 11.8%
Onsite Tenant Improvement$750,000 · 6.8%
Security Deposit$700,000 · 6.4%
Transaction Closing Costs$816,000 · 7.4%
Collection Fund$250,000 · 2.3%

Proceeds fund design, construction and premises improvements (architecture, permitting, general contractor and on-site tenant improvements, and advanced animatronic technology with trigger video and audio that bring the artifacts to life), plus lease deposit, working-capital reserve through stabilization, closing costs, and a reserve for additions to the Collection.

The Economics

A predictable, high-margin attraction.

Projected annual admissions

~250,000

Average ticket

~$40

Projected gross

~$13.1M

Projected EBITDA

~$4.76M

The base the entire expansion builds from, never altered by it.

Figures are the attraction’s own projected operating metrics carried from the offering deck; illustrative and subject to the Offering Memorandum. Not a forecast or guarantee of returns.

The financials

From build-out to
$17M revenue and 41% margins.

After the 2025 build-out year, Icons stabilizes fast: a ~92% gross margin attraction throwing off EBITDA margins north of 40% by 2028. Every figure is the offering deck’s own forecast.

Total Revenue EBITDA
$1.4M$13.1M$14.9M$15.6M$16.4M$17.1M $4.76M$7.10M 2025*20262027202820292030
2025*20262027202820292030
Total Revenue$1.4M$13.1M$14.9M$15.6M$16.4M$17.1M
Gross Profit$1.3M$12.1M$13.8M$14.5M$15.2M$15.9M
EBITDA($0.4M)$4.76M$4.06M$6.30M$6.62M$7.10M
EBITDA Margin—36.4%27.2%40.3%40.4%41.4%
Net Income($3.2M)$3.9M$2.6M$4.5M$4.7M$5.2M

* 2025 includes initial build-out and start-up costs. Figures per the offering deck’s Income Statement Forecast; illustrative and subject to the Offering Memorandum. Forward-looking, not a guarantee of returns.

Key terms of the Excalibur lease

Lease term6 years + 5-year option
Premises~32,000 sq ft
Minimum annual rent$787,500 ($45 PSF)
Security deposit$700,000
Percentage rent15% ($7.5–10M) · 20% (>$10M)
TI from landlordNone
Rent concessionFirst 6 months, Yr 1 credited
Permitted useWalk-through exhibition + retail

Icons and MGM finalized a term sheet and are negotiating the full lease: six years on ~32,000 sq ft at the Excalibur, rent calculated on 17,500 usable sq ft, with a 3% annual escalator.

The collection is just the beginning

Now watch it become
a phenomenon.

The collection fills the building. Three more moves fill the calendar: the legends sign autographs on the floor, the merch flies off the wall, and every October the whole Strip lines up to be scared. This is how a one-of-a-kind attraction becomes the most talked-about address in Las Vegas.

A proposed expansion presented by Charles Lew & Mike Gonzalez, not part of the current Candlewood offering; illustrative and for discussion only.

Act II · The Plan

Three moves,
and every one makes money.

This is not a cost you hope earns its keep in return business. Each of these three moves puts money in the building on its own: repeat visitors, a sponsorship that more than pays for itself, and high-margin merch. And they stack. That’s the entire plan in one breath; everything below is how we execute it.

01

The actors turn visitors into regulars

Like Comic-Con, the real stars behind the artifacts give fans a reason to keep coming back. One-and-done tourists become repeat ticket buyers, so you earn more gate on the same foot traffic you already pay to bring in.

+ More repeat-ticket revenue
02

The sponsor pays for more than the actors

A title sponsor, with Amazon the lead target, is structured to do more than cover the appearance fees. It leaves room on top and brings co-marketing that advertises the whole event for you. The talent is paid for, with a marketing engine and margin to spare.

+ Sponsor surplus + free marketing
03

Custom merch is pure margin

Every fan walks our custom Icons-of-Darkness line on the way out. Branded product at retail markup is the highest-margin dollar in the building, straight add-on profit on each head through the door.

+ High-margin product sales

Three profit centers on assets you already own, not a break-even bet on goodwill. And at the multiple attractions sell for, that profit becomes millions in added value. The rest of this page shows the math.

The Opportunity

A reason to come back,
every weekend.

Hollywood’s Icons of Darkness holds the world’s largest private collection of authentic screen-used memorabilia. But as a static walkthrough it carries the structural flaw of every museum-style attraction: it is a one-and-done visit. The Weekend Residency closes that gap by layering a recurring live-event calendar onto the artifacts already in the building.

The model rests on an underused truth: a deep roster of beloved genre actors works the convention circuit week to week, and no premium venue has ever offered them a home worthy of their legacy. Icons can offer one: a marquee room on the Strip, beside the very artifacts that made them icons, with a guaranteed fee and 100% of their own autograph and photo revenue kept by the talent.

That structure is the moat. Treating the people who built these franchises with dignity is more than sentiment. It is the most bookable, repeatable, and defensible program in the market. It books faster, retains talent, and earns the press and goodwill paid marketing cannot buy.

A one-time ticket becomes a weekly destination: repeat visits, premium upsells, a fresh national hook every few weeks, and casino-driving foot traffic, with no new permanent build-out.

The Concept

Turn a one-and-done walkthrough
into a weekly destination.

We book the real actors behind the artifacts for rotating weekends of autographs, photo ops, and meet-and-greets, beside the actual props from their own films. Nobody else on earth can offer that pairing, and it gives the room a fresh national hook every few weeks.

ANCHOR

Genre royalty at sensible terms, the backbone of the calendar.

CIRCUIT

Affordable, available, grateful working talent, the hungry-icon core.

PREMIUM

Marquee, headline-only gets with crossover fame, scarcity, and special-weekend energy.

Appearances, photo ops, and marketing run under standard convention-style talent agreements and likeness / NIL releases, the same clearances every major fan convention operates under, so the talent-IP and likeness exposure is handled up front.

The Roster · verified alive, June 2026

The wall of legends.

Every name fact-checked alive and circuit-active. Tier badges show the booking lane; ⚠️ flags an honest age/health note to confirm before contracting.

Any ⚠️-flagged name is re-confirmed for availability and health immediately before contracting: risk managed, not risk taken.

Slasher & Supernatural Horror

Robert Englund PREMIUM

Robert Englund

Freddy Krueger

A Nightmare on Elm Street

Heather Langenkamp ANCHOR

Heather Langenkamp

Nancy Thompson

A Nightmare on Elm Street

Kane Hodder ANCHOR

Kane Hodder

Jason Voorhees

Friday the 13th

Nick Castle ANCHOR

Nick Castle

Michael Myers (1978)

Halloween

Tony Moran CIRCUIT

Tony Moran

Michael Myers, unmasked

Halloween

James Jude Courtney CIRCUIT

James Jude Courtney

Michael Myers (2018+)

Halloween

Brad Dourif PREMIUM

Brad Dourif

Voice of Chucky

Child's Play

Alex Vincent CIRCUIT

Alex Vincent

Andy Barclay

Child's Play

Jennifer Tilly PREMIUM

Jennifer Tilly

Tiffany

Bride of Chucky

Linda Blair ANCHOR⚠️

Linda Blair

Regan MacNeil

The Exorcist

Eileen Dietz CIRCUIT

Eileen Dietz

Pazuzu / demon face

The Exorcist

David Howard Thornton ANCHOR

David Howard Thornton

Art the Clown

Terrifier

Doug Bradley ANCHOR

Doug Bradley

Pinhead

Hellraiser

Roger L. Jackson CIRCUIT

Roger L. Jackson

Voice of Ghostface

Scream

Matthew Lillard ANCHOR

Matthew Lillard

Stu Macher

Scream

Sci-Fi & Action: Alien · Predator · Terminator · Star Trek

Lance Henriksen ANCHOR⚠️

Lance Henriksen

Bishop

Aliens

Michael Biehn ANCHOR

Michael Biehn

Hicks / Kyle Reese

Aliens · The Terminator

Jenette Goldstein CIRCUIT

Jenette Goldstein

Pvt. Vasquez

Aliens

Carrie Henn CIRCUIT⚠️

Carrie Henn

Newt

Aliens

Veronica Cartwright CIRCUIT

Veronica Cartwright

Lambert

Alien (1979)

Tom Skerritt PREMIUM⚠️

Tom Skerritt

Capt. Dallas

Alien (1979)

Bill Duke CIRCUIT

Bill Duke

Mac

Predator

Jesse Ventura PREMIUM

Jesse Ventura

Blain

Predator

Danny Glover PREMIUM

Danny Glover

Lt. Harrigan

Predator 2

Sven-Ole Thorsen CIRCUIT

Sven-Ole Thorsen

Predator regular

Predator · Conan

Robert Patrick ANCHOR

Robert Patrick

T-1000

Terminator 2

Edward Furlong CIRCUIT

Edward Furlong

John Connor

Terminator 2

Kristanna Loken CIRCUIT

Kristanna Loken

The T-X

Terminator 3

Linda Hamilton PREMIUM

Linda Hamilton

Sarah Connor

The Terminator

Walter Koenig ANCHOR⚠️

Walter Koenig

Chekov

Star Trek: TOS

George Takei PREMIUM

George Takei

Sulu

Star Trek: TOS

Adrienne Barbeau ANCHOR

Adrienne Barbeau

Maggie

Escape from New York

Star Wars · Marvel · Genre-TV · Voice Legends

Mark Hamill PREMIUM

Mark Hamill

Luke Skywalker / the Joker

Star Wars · Batman: TAS

Billy Dee Williams PREMIUM⚠️

Billy Dee Williams

Lando Calrissian

Star Wars

Anthony Daniels ANCHOR

Anthony Daniels

C-3PO

Star Wars

Daniel Logan CIRCUIT

Daniel Logan

Young Boba Fett

Attack of the Clones

Paul Blake CIRCUIT

Paul Blake

Greedo

A New Hope

Tim Rose CIRCUIT

Tim Rose

Admiral Ackbar

Return of the Jedi

Femi Taylor CIRCUIT

Femi Taylor

Oola

Return of the Jedi

Ray Park CIRCUIT

Ray Park

Darth Maul / Toad / Snake Eyes

Star Wars · X-Men · G.I. Joe

Michael Rooker ANCHOR

Michael Rooker

Yondu / Merle

Guardians of the Galaxy · The Walking Dead

Burt Ward ANCHOR⚠️

Burt Ward

Robin

Batman (1966)

Steve Blum CIRCUIT

Steve Blum

Voice of Wolverine / Spike Spiegel

Marvel Animation · Cowboy Bebop

Yuri Lowenthal CIRCUIT

Yuri Lowenthal

Voice of Spider-Man

Marvel's Spider-Man (games)

Fred Tatasciore CIRCUIT

Fred Tatasciore

Voice of the Hulk

Marvel Animation & Games

Mark Steger CIRCUIT⚠️

Mark Steger

The Demogorgon

Stranger Things

Dream Asks · the marquee tributes
Aspirational upside, not in the base model

Aspirational marquee tributes: a name on the marquee for one weekend, even a short appearance, with honest odds attached. None of it is base-case; it is pure upside and prestige.

Arnold Schwarzenegger

The headline dream

Arnold Schwarzenegger

The Terminator · Dutch (Predator) · Conan

Frame as a LEGACY TRIBUTE / curator weekend, not a signing. He anchors three franchises already in the collection. At ~$300–750K it is a high-touch, multi-year cultivation, transformative if landed.

Conceivable long-shot
Bruce Campbell

Bruce Campbell

Ash · Evil Dead

Loves cons, low fee; a proof-of-concept get.

Highly plausible
David Arquette

David Arquette

Dewey Riley · Scream

Convention regular, affordable, embraces the fandom.

Highly plausible
Jamie Lee Curtis

Jamie Lee Curtis

Laurie Strode · Halloween

Proud horror ambassador; renewed engagement post-45th.

Plausible (premium)
Sigourney Weaver

Sigourney Weaver

Ellen Ripley · Alien

Does anniversary retrospectives; selective but accessible.

Plausible (premium)
Kurt Russell

Kurt Russell

Snake Plissken / R.J. MacReady · Escape from New York · The Thing

Cult-film nostalgia is his sweet spot; small curated events.

Plausible (premium)
Neve Campbell

Neve Campbell

Sidney Prescott · Scream

Selective; Scream reboot reignited fan appetite.

Long-shot
The Calendar · a fresh hook every 6–8 weeks

52 weekends, never dark.

~30 marquee/reunion weekends carry the press; lower-cost Legacy & screening nights fill the quiet weeks. A suggested Q3 2026 → Q2 2027 slate, every booking illustrative and subject to talent confirmation.

Grand Opening

The Icons Awaken: a multi-icon ribbon-cutting

October Horror Month

31 nights of fear; Halloween super-weekend

Fri Nov 13 & Aug 13

Jason Takeover: Kane Hodder, on the date

New Year's Eve

Midnight with the Icons

Valentine's

Love Bites: a horror-romance couples weekend

May the 4th

Star Wars Day: Hamill + Ray Park

The reunion engine (the press flywheel)

Final GirlsAliens SquadPredatorStar Trek Bridge CrewMany Faces of Michael MyersScream / GhostfaceBride of ChuckyTerminator 2Star Wars
The Sponsor Play · our funding strategy

Anchor-sponsor target: Amazon MGM Studios.

The strategy is to land an anchor sponsor to underwrite the appearance fees, so the calendar is paid for before a ticket sells, turning the one scary line item into near-pure margin. Amazon MGM is the lead target, with a warm door through Kevin Wilson, who runs Domestic Theatrical Distribution there. This is a target profile rather than a signed deal, and the case for them writes itself:

Pocket change. A year of genre-talent fees is a rounding error against an Amazon MGM marketing budget, less than a single trailer.
It's literally their job. Promote a current Amazon MGM release with its star and real props on the Strip. When there's no new title, the deep Prime Video horror catalog is the inventory to push.
The flywheel prints engagement. The exhibit sends people home to stream on Prime; Prime sends subscribers to see the real props; a visitor who's never seen a title goes back to Prime to watch it. Every loop is measurable Prime viewership, the metric Amazon actually buys.
A marquee Vegas flagship, zero build risk. A branded, press-ready activation on the most-visited entertainment Strip on earth: their stars, their props, their catalog, in a permanent physical moment Vegas money can't easily manufacture. We deliver the room, the talent, and the calendar.

Net to a sponsor like Amazon: cheap, on-strategy, engagement-driving. Net to Icons: the talent calendar fully funded by the sponsor. (Target profile, not a closed deal. Amazon MGM is the lead, with Shudder/AMC and other studio/streamer partners as clean fallbacks if it isn’t the one.)

The Collection · beyond the bag

A full merch line, one mark.

Apparel, drinkware, the Vegas drops, and the cigar set. Every piece rides the Icons-of-Darkness brand, clear of any studio character IP so it ships at launch. Designed & produced by Babycakes Design Studio.

The Tee

The Tee

Heavyweight black, full gold badge. The flagship.

The Hoodie

The Hoodie

Premium pullover, gold badge over the pocket.

The Cap

The Cap

Skull-star + Hollywood's Icons of Darkness.

Cap · Back

Cap · Back

LAS VEGAS across the strap.

The Mug

The Mug

Matte-black ceramic, full gold badge.

Travel Tumbler

Travel Tumbler

Insulated steel, gold badge. For the road.

Shot Glass

Shot Glass

Heavy black glass, for the Vegas nights.

The Beanie

The Beanie

Cuffed knit, the skull-star mark only.

The Tote

The Tote

Heavyweight canvas, gold badge.

Headshot Folio

Headshot Folio

Leather 8×10 collector; fans fill it on repeat visits.

Enamel Pin

Enamel Pin

Hard-enamel skull-star, the collector's grab.

The Patch

The Patch

Embroidered iron-on, gold-bordered.

Keychain

Keychain

Die-cast metal skull-star.

Sticker Pack

Sticker Pack

Die-cut vinyl: mark, wordmark, badge.

Playing Cards

Playing Cards

Branded gold-foil deck. It's Vegas.

Poker Chip

Poker Chip

Black-and-gold casino chip. Collectible.

VIP Lanyard

VIP Lanyard

Gold strap + laminate, residency access.

Art Print

Art Print

Framed hero skull-star, wall-worthy.

Candle · Velvet Smoke

Candle · Velvet Smoke

Smoked oud, black amber and a curl of soft leather. Dark, plush, expensive.

Candle · The Crypt

Candle · The Crypt

Cold stone, myrrh and vetiver over damp earth. Gothic and candlelit.

Candle · Embers

Candle · Embers

Smoldering cedar, clove and warm vanilla, the last glow of the fire.

The Cigar Set

The Cigar Set

Ashtray + jet torch, the luxury gift set.

Nights of Darkness · the seasonal escalation

Once a year, October becomes ours.

Layered on top of the year-round attraction, Nights of Darkness turns the collection into a ticketed, after-dark haunted-maze experience for the Halloween season, the highest-demand window on the haunt calendar, on the busiest stretch of the Strip.

The caliber

Built to the standard of the genre’s best, in the tradition of Universal’s Halloween Horror Nights and the Queen Mary’s Dark Harbor.

The window

October is the single highest-revenue season in the haunt business, and this is a self-contained ticketed event on assets already in the building.

The build

Produced with a leading haunt-attraction partner, in discussion now, so the maze is professionally designed, not a seasonal afterthought.

Universal’s Halloween Horror Nights and the Queen Mary’s Dark Harbor are referenced here as quality and format benchmarks only, not partners, sponsors, or affiliates. The production partner is in active discussion and not yet named; this pillar is part of the proposed expansion concept, illustrative and for discussion only.

The upside stack

Three engines,
counted separately, honestly.

We keep these separate on purpose. The offering you’re evaluating is the attraction: clean, standalone, its numbers never lean on anything below. The residency and the haunt are each counted on their own and never blended into the offering. Stacked, they show the full picture of what Icons becomes.

The deal on the table

1 · The Attraction

$13M → $17M revenue

Rich’s Candlewood offering, standalone: ~$4.76M → ~$7.10M EBITDA. This is what you’re buying. Verbatim, unaltered.

+

Proposed add-on · separate

2 · The Residency

+$1.6M–$5M enterprise value

Incremental EBITDA from the actor weekends, valued at the 8–12× multiple attractions sell for. Sponsor-funded (near-zero downside), and it turns a one-and-done visit into a weekly destination that drives the casino room-nights MGM actually monetizes. Never counted in the offering above. (~$164K–$210K conservative annual net gate, before the multiple.)

+

Proposed October season · separate

3 · Nights of Darkness

~$1.5M–$3M / season*

A ticketed October haunt with its own seasonal P&L, separate again. *Illustrative, benchmarked against property haunts (Queen Mary’s Dark Harbor tickets $30–$95; Horror Nights draws 10K–20K/night). Not part of the offering; proposed concept, for discussion only.

A year-round attraction. A weekly destination. The Strip’s October phenomenon. Three honest engines, and you only have to fund the first.

Engines 2 and 3 are proposed add-ons by Charles Lew & Mike Gonzalez, counted separately and never included in the Candlewood offering’s figures. All add-on figures illustrative and for discussion only.

The Revenue Engine

What the residency adds,
side by side.

You’ve seen all three moves: the actors, the sponsor, the store. In dollars, they add up to incremental, high-margin revenue layered on a business that already works, funded by a sponsor, on assets already owned. Every number is sourced; the receipts are below.

The receipts: where it comes from

+$200K – $420K net / yr

incremental contribution on owned assets, with the talent paid by the sponsor. The line-by-line math is below, and it compounds into the enterprise value shown up in the stack.

We build on your audited base

Every figure starts from the deck’s own numbers (~250K admissions / ~$13.07M / ~$4.76M EBITDA) and adds to them. We don’t reinvent the base; final figures reconciled for the public cut.

Without the residency

The attraction alone

Admissions / yr~250,000
Total revenue~$13.07M
EBITDA~$4.76M

One-and-done visits. No recurring event calendar, no built-in press cadence.

With the residency

+ a weekly event engine

Incremental gross / yr+$250K – $572K
Net add (sponsor-funded talent)+$200K – $420K
≈ lift on EBITDA+4% – 9%

Repeat visits, a self-funding press cycle, a deeper casino relationship, all at near-pure margin.

Where the incremental dollars come fromBaseUpside

Gate · more heads through the door

47–52% of convention crowds come specifically for the guest (Wizard World n=6,516; YouGov 2024). Modeled at a conservative fraction of that for a walk-up attraction.

+$200K+$400K

Icons-branded merch

$4–$9 merch per visitor at attractions, ~30% buy (museum + theme-park per-cap data); healthy apparel margins.

+$50K+$120K

VIP photo-op with the artifacts

House-only premium, the only place you're shot with the real screen-used pieces.

—+$52K
− Talent fees (~30 weekends @ $5–10K, genre tier) offset by the anchor sponsorship · − event opex · − percentage rent

Net additional contribution / yr

~$200K~$420K

The part a Vegas operator actually cares about

That profit isn’t only cash. It raises what the whole business is worth.

+$1.6M – $5M

Enterprise value created

at a standard 8–12× attraction EBITDA multiple

~$1M – $2.1M

Cumulative cash

over a five-year hold, before the value lift

All of it on assets already in the building, with the talent cost carried by the sponsor. Near-zero downside, and the attraction is worth millions more the day you sell it.

Illustrative and for discussion only, not a forecast, projection, or securities offering. Built on the offering deck’s own ~250K admissions / $40 ticket / ~$13.07M revenue / ~$4.76M EBITDA, and on sourced industry benchmarks: convention guest-draw surveys (Wizard World n=6,516 → 52%; YouGov 2024 → 47%), attraction merch per-capita ($4–$9/visitor, ~30% buy), apparel margins, and documented genre-actor appearance fees ($5–10K/weekend; Takei $50–75K and Hamill $100K+ are agency-listed). Gate-uplift and merch attachment are conservative estimates, not measured causal figures. Enterprise-value figures apply an illustrative 8–12× EBITDA multiple typical of leisure / experiential attractions; the realized multiple varies by buyer and deal. The $4.76M EBITDA base is carried from the deck and to be reconciled for the public cut.

The Partners

Brought by two partners,
with the network to deliver it.

Charles Lew

Charles Lew

Partner

Attorney · Hospitality · Dealmaking

Mike Gonzalez

Mike Gonzalez

Partner

Casting · Producing · SAG-AFTRA · Weapons-Master

This comes to the table as a concept, but with the two partners already in place to execute it. Charles Lew, an attorney with two decades in hospitality and entertainment, leads the legal and deal structuring and presents it alongside Mike. Mike Gonzalez, an actor with over two decades in the industry, brings the talent side: an established network of casting directors and convention-circuit relationships, the experience to cast and book the icons, and the rapport to make them comfortable and earn their trust.

Neither partner is looking to run the floor day to day; they bring the concept, the relationships, and the right people to deliver it, and they oversee it end to end. Charles structures the legal and the deal; Mike assembles and manages the talent program through his own contacts. Between them, they have what it takes to bring this to the right room and make it work. The right partners to get this done.

Sources & Method

Every number,
and where it comes from.

We’d rather quote a conservative figure we can defend than a headline number we can’t. Nothing here is compared to Titanic or Bodies to inflate a projection; these are published, sourced benchmarks, and our model assumes a fraction of them, not the ceiling. The receipts follow.

Our starting point: the attraction's own numbers

~250K / yr · $40 · ~$13.07M · ~$4.76M

Admissions, ticket price, revenue and EBITDA we build on top of

Carried directly from the Icons of Darkness offering materials, to be reconciled for the public cut. We add to this base; we don't reinvent it.

Fan conventions are a proven business, and that's the model we're importing

$161.1M

Regional economic impact of San Diego Comic-Con (2023); 135,000+ attendees

San Diego Convention Center Corp. / City of San Diego, 2024.

$35.4M

San Diego Comic-Con's own annual revenue (FY2024)

IRS Form 990, via ProPublica Nonprofit Explorer (primary filing).

200,000

New York Comic Con attendance (2023)

ReedPop, reported via Popverse.

$39M / 85K

C2E2 Chicago economic impact & attendance (2024)

Choose Chicago (city tourism bureau) / ReedPop.

What the talent actually costs

$5,000 – $10,000

Per-appearance guarantee, mid-tier genre / horror actor, the tier this model is built on

The Hollywood Reporter (2016); corroborated by Money.com.

$40 – $160

Published per-autograph & photo-op prices fans pay (kept by the talent)

Convention-published price lists (e.g. South Texas Comic Con; THR on Famous Monsters Fest, 2024).

$35K – $250K+

Per-weekend fees for current series leads, shown for context; above our tier

The Hollywood Reporter. We model the genre tier, not these.

Do people come for the guests?

47%

Of fans interested in Comic-Con name celebrity appearances as a draw †

YouGov, July 2024 (n=1,135, nationally representative). Proxy for interest, not attendance.

~1 in 5

Attendees regularly buy autographs or photo ops †

Eventbrite "Fandoms" study (n=2,000+). Behavioral proxy; likely a floor for celebrity-heavy cons.

Comparable Las Vegas attractions

400,000+

The Mob Museum, annual visitors (2024), the most-visited museum in Nevada †

Museum self-reported milestone, 2024.

~200,000

The Neon Museum, annual visitors (2023)

Las Vegas Weekly / Las Vegas Review-Journal.

$25 – $35

Typical adult admission for a mid-size Vegas attraction

Official ticketing: Neon Museum, Mob Museum, Madame Tussauds (2026).

What a visitor spends on merch

$37.61

Theme-park in-park per-capita (food + merch + other), a directional proxy †

United Parks & Resorts, SEC-filed earnings, 2026. Blended, not merch-only.

~$2 – $9 · 20–40% buy

Order-of-magnitude museum / attraction merch spend & conversion †

Industry consultant benchmarks; treated as a sanity check, not gospel. We model the low end.

The October haunt: what a seasonal haunt does (illustrative benchmarks)

$30 – $95

Per-ticket range at a single-property Halloween haunt (general → Fast Fright → VIP); season pass $99

Queen Mary’s Dark Harbor, Long Beach; official ticketing, 2024–25. Price/format benchmark only; not a partner or affiliate.

10K – 20K / night

Per-night attendance at a major haunt event; 1M+ over a ~21-night season

Universal’s Halloween Horror Nights, reported attendance. Scale reference; our concept is a property add-on, not park-scale.

~$1.5M – $3M

Our illustrative October season: a small fraction of property-haunt scale, ticketed, on owned space

Babycakes model: conservative nightly draw × ~25–30 October nights × a mid haunt ticket, benchmarked to the comps above. Proposed concept; illustrative, for discussion only.

† Figures marked are proxies or estimates, not hard measured numbers for this venue, flagged on purpose. Convention attendance and fee figures are organizer- or press-reported. The point of this page is the opposite of overhyping: assume the low end of every sourced benchmark, show the math, and let the upside be the pleasant surprise. Final model to be reconciled against the audited offering numbers.

We bring the whole machine,
and you just say yes.

It’s built and in hand: the talent, the sponsor, the merch line, the 52-weekend calendar, and the producer to run it. We aren’t asking you to bankroll a risk. We’re handing you a fully-funded profit center on assets you already own, with the talent paid by the sponsor.

A program modeled to add $1.6M–$5M in enterprise value, with the downside near-zero. The only thing it’s missing is your name on it.

“We don’t need the room full; we just need it a little fuller than it already is. And we get to be the room that gave a generation of legends a beautiful place to be paid well, and treated right.”

Presented by Mike Gonzalez & Charles Lew

Babycakes Design Studio

Hollywood’s Icons of Darkness · Las Vegas

Eyes-only working draft. All figures illustrative / for-discussion-only, not a forecast or securities offering. Reference images shown will be replaced with licensed or talent-provided photos before any public release.